I’m sure they have. That’s one of a plethora of reasons for why they aren’t considered as good in terms of individualized service as full service hotels. It’s a bulk meausure for brands that deal in bulk.

Many things had been done for decades—that no longer are as accepted and aren’t done now.

Marriott used to have consistency but not individuality for most of its history. That worked very well...until the market changed. Now individuality is a requisite element for any good hotel brand. Even Marriott now sees value in more individuality in its brands and offerings. That’s a huge part of why it purchased Starwood. The other part was because of the strong loyalty base that Starwood brings, and that loyalty base wasn’t built from bulk service and recognition measures like this. It had its time...and that time is past. As we all know too well, things change.