Originally Posted by
Kacee
Which is just crazy, because WN fares are often quite high. Pax are regularly paying >$500 RT to fly to SoCal or the NW on WN. It stopped being a low cost carrier years ago but the myth persists.
I don't know if a concerted effort could break this pattern. I haven't seen much if any local marketing by AS (nor DL before it bailed on the LAX route).
There is certainly marketing out there. There's the giant Durant billboard facing both terminals at OAK, and similar advertising ("Bring it in, Oakland") throughout BART, even at SFO. Most Ford bike share stations in Oakland are Alaska-branded. AC Transit bus shelters have AS-to-Hawaii advertising now. I doubt there's an airline with more physical advertising out there now. It's just odd to do so much in the east bay, including Oakland-specific advertising, but then not try to leverage with any actual service.