Originally Posted by
SOBE ER DOC
Interesting. Hadn't thought of it this way before. Admittedly, I am much more well-versed with the nuances of the value elite travelers have with airlines. Does Marriott generate a significant portion of their revenue and bookings from their elite travelers?
Loyalty is what drives the hotel business in the same way it drives the airline business; its just Delta and American deliver consistently.
The question is how much they drive from their website but they want to book through the website or concur because they avoid travel agent fees.