Originally Posted by
sethb
Whenever I've gotten a voucher, it replaced cash spending. So a $300 voucher cost Delta $300 in revenue (less credit card fees).
You're likely right...
Every person's use is different.
For me, a voucher usually means I will take a trip I wouldn't otherwise have taken, or that I would have used miles for.... in which case it's hard to truly say that it cost the airline the full $$....
For some of us, these vouchers truly displace revenue spending (as is in your case). I have thought more about this since my original post several days ago, and I think this is a very complicated equation that likely only the statisticians working for the airline know the true revenue impact.