Originally Posted by ursine1

I think we're seeing Southwest's load/revenue management system being more aggressive with initial pricing, and then adjusting down later to match demand over time. I don't believe it was always this way. Now there are more WGA's "sold out" earlier, or much smaller buckets available at the lower fares. With offering the ability to refare I'm not sure this really makes much sense -- but perhaps they grab enough people early on who do not ultimately refare to make up for any potential passengers they lose to other carriers by being uncompetitive.