Well I'm the person who, if someone sticks food and drink in front of me for free, I'll consume it. If they want me to pay for it, I'll bring my own from the terminal - cheaper, bigger selection and available at point of purchase.

Ive seen too many people being told "sorry we've run out!" On board since the BOB started, so decided to just cater for myself if flying ET - a Boots or M&S meal deal (from the terminal) is pretty good value compared to the BOB prices, and I've even (shock! Horror!) brought stuff with me from home!