It’s been long enough to measure the impact of Buy on Board on short haul routes, or has it?

When rumours started on FT about BoB coming to BA it caused quite a commotion, understandably. But it’s here, it’s up there and it’s been 2 years since they announced it and 18 months since it’s inception.

The question here is...is it a success or failure? Or does it simply not matter and it’s just how the market is so BA will stick their head in the clouds and BoB is not going anywhere...

Do you customers (like me) still despise it? Or is the best thing BA has done to shorthaul?