Alright, so it's now two weeks since I made it to the Lumo ranks. I haven't received any communications of any kind from Finnair, not even an email acknowledgement. I don't need that, but I think it's a huge missed opportunity for Finnair. If I was the one designing their customer journeys, I would definitely have a touchpoint defined every time a customer hits a new tier. I guess it's easier to just send the same bulk emails to everyone and call that a marketing strategy...