Originally Posted by
Ditka
Somet subtle difference....We are not paying more to be seated with our children… Basic economy is a reduced fare.
whereas economy is the baselin fare we have always paid...
You're buying into UA's marketing spin. When they introduced BE, in the vast majority of cases, they introduced it at the previous economy price and then added a surcharge for regular economy.
UA wants you to think of this as a discount, instead of a surcharge, but that's psychological on their part, because people dislike surcharges more than they like discounts.