Originally Posted by AutoSlash

And to be honest, the target market for this is effectively zero. We've experimented in the past with sharing some of our better deal finds (rates in the single digits) on Facebook and Twitter and they went nowhere--no engagement, no interest, etc. Turns out people just don't plan their vacations around cheap rental car prices. They book their airfares first, hotels second, and then come running to us a couple of weeks before their trip freaking out that they forgot to book their rental car and now rates are sky-high and they need some help finding something that won't drive them to bankruptcy.