Originally Posted by
Horace
Okay. That's a good point.
However, Marriott will be represented in Iceland by exactly four properties: three Design Hotels and one EDITION.
There's no Sheraton or Marriott; no Four Points or Courtyard; no Element or Residence Inn; no Aloft or AC Hotel; and no Fairfield or MOXY.
Reykjavik is the hub of WOW air and Icelandair. The passengers on those airlines are likely to want MOXY, not EDITION.
I realize it all comes down to business economics. Until a hotel owner has a good business case to develop a Marriott-affiliated hotel that's not at the luxury level, it won't happen.
Originally Posted by
dayone
The scarcity of such properties in a booming market is exactly why it's believable.
The Edition concept is a luxury -- some might say faux luxury -- hotel. Iceland has extremely high labor costs on top of a tourism market that is heavily geared toward either outdoor adventures or low-cost stopovers. I don't know how a hotel can provide Edition's level of luxury, given Iceland's high labor costs, and still have rates that appeal to those who actually visit Iceland. Delta couldn't even justify continuing its business-class product on flights to and from Iceland.
Surely, you would expect an Edition in Chicago, San Francisco, Austin, and even Nashville -- let alone Copenhagen, Nashville, Paris -- before Iceland.