Originally Posted by
kipper
I usually just skip the survey. After I pay, I don't want to answer 20 questions.
Surveys with low participation have a natural negative bias. Well before Ziosks or the Internet there was the saying in business that a very happy customer tells 3 people, a merely satisfied one tells no one, and an unhappy customer tells 10 people.
Amazon is currently going through that for their feedback system for third-party sellers, BTW. Participation is extremely low (much lower than eBay), so it's not really a statistically valid measurement in a lot of cases. Yet Amazon is trying to use it that way even for sellers who might do 200 sales and get less than 5 feedbacks a month.
(They also got such bad feedback for their own unit, Amazon Warehouse Buys, that they stopped displaying it, leading to howls of preferential treatment)