Reasons for option 3:
- There is remarkably little overlap between the Accor and Fairmont footprints
- A lot of the questions asked about the Fairmont hotels are about the properties themselves as opposed to the loyalty program, or are about both the program and the property -- because of the unique nature of many of the hotels
- Fairmont is small relative to Accor, threads will get lost
- At a minimum, keeping them separate through Feb 28 2019 given coupon validity