In GO IAD-CPH, they gave out their 1 free non-alcoholic drink just after take off and long before the meal. I thought it was for purchase so I didn't get any, so we ended up drinking water with our meals. I think they did it to speed up the process so they could chat for longer.
It's ridiculous because in their service concept they said Go get 1 complementary drink when meals are served. This is another reason why I don't fly SK unless they are dirt cheap.