Originally Posted by
Mike P
Why didn't BA just honour this fare? It's not as though it was so low that it was obviously a mistake fare? Doesn't seem worth the adverse publicity to me.
My guess is that it’s the opposite - they want to take a firm line that they won’t honour error fares to discourage any publicity that they will.
Although, offering the £100 comp doesn’t really align with that if the goal is to discourage others.