Originally Posted by
mikesyr18
Seems like overly broad language to me.
The funny thing is AMEX is the one who approves all of these cards within a short period of time, and then turns around and complains that certain customers are eating away at their profits by collecting multiple bonuses in a short period of time.
Raise your underwriting criteria to not allow more than one approval every six months and not more than one bonus in a lifetime. Problem solved.
But following through on this line of action may very well alienate profitable customers. The types of customers that Amex probably wants are the type that need the flexibility of multiple products within a short period of time. I think the language is not intended to avoid giving bonuses to most applicants, but rather as a safety valve for the limited instances in which they do deny a bonus. After all, if they start getting a reputation of denying bonuses left and right that would probably hurt their bottom line a lot more than a few churners.