Originally Posted by
joe_miami
If that's what this is all about, Hyatt should just add $10 to its rates on the third-party sites. That seems a lot easier than trying to train infrequent guests to book directly at Hyatt.com.
Hyatt wants the third party bookings too and to
appear competitive on a room price basis. So “unbundling” and hotel surcharges are a way for hotels to get the business and become more profitable (at least in the short term) by providing less value to the hotel guests and third party agents for the business.