Originally Posted by
jackal
The best guess I came up with earlier was that that's probably as far into the future as Choice can vouch for the stability and existence of any given franchise.
Since hotels (especially lower-end ones) change brands and go out of business with some regularity, maybe past the 30/60/90/whatever day mark, they're not willing to stick their neck out for having to honor an award booking in case that happens (whereas a revenue stay can just transfer to the new owner or brand).
I doubt that the change is rooted in anything to do with how quickly a franchise property can exit a Choice brand franchise agreement.
Choice had data to know what the 100 day award booking window allowance was costing it even before the 100-day window was granted to general members of the program too. They probably don’t have as much data about how much a 365-day award booking window would cost if.