Originally Posted by
WorldLux
That argument does not necessarily hold up given that the seat reservations cost substantial more than what your once-a-year flyer will earn on his flights. The exception is really the once-a-year CW LH flyer. That person is however likely to reach Bronze.
But they can reduce the cost of seat selection. I’m not saying this is a fantastic, revolutionary benefit. But to those who earn a modest number of Avios but will never achieve a balance to do something particularly worthwhile to them, my point was that “free” or reduced price seat selection (or a cup of bought-on-board tea) is at least something vaguely productive or do with them, even if to the vast majority of the FlyerTalk community it would be a waste of Avios (which I agree wholly with)