Originally Posted by
edcli
Are they currently applicable to Raffles locations. If so, then that might be indication.
No, FRHI gift cards were always brand-specific. Swissotel, Fairmont and Raffles each use the same provider, Buyatab, for managing their gift card programs. The redemptions were done through similar terminals, all offering the same great foreign exchange rate conversions, although they are offered in different base currencies (e.g. EUR and USD but not CAD is available for a Swissotel e-gift card purchase, which makes perfect sense). I suspect they kept them brand-specific, not because of system limitations, but on purpose. Whether that changes under Accor, who knows? Keeping them brand-specific probably helps with promotions like the 20% bonus. If one brand's marketing budget is funding the discount, they would probably want to keep the use of the cards within the same hotel brand.
Edit to add... Just browsing through the Raffles facebook page, I see they did a similar gift card bonus program. Feb 6 through 14, they had a Valentine's Day promotion, where you got a 10% bonus for any cards purchased through the site. They did the same 10% deal Dec 11 through 22.