Old Apr 29, 18, 8:20 am
  #17  
Often1
A FlyerTalk Posting Legend
 
Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 42,833
This is all about managing expectations as well as a better of understanding of the linkage between freebies and profitability.

While disappointment is focused on an individual Ambassador, the fact that some people routinely wind up in a suite or find a full sized bottle of Moet in their room while others find a wedge or packaged cheese and crackers is more tied to the revenue you (or your employer) generates.

Or more precisely, whether *W calculates that if it shows you a taste of the good life, you might spend on it the next time.

The Ambassador is the vehicle to personalize all of this and it's a good marketing gimmick. But, whether you are a HVC or likely to become one is more important.
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