EuropeanPete

There might also be a case of unmanaged expectations here - while some people get free food and drinks on every visit, I get the impression that may be somewhat of a grandfathered benefit: I've certainly never received anything of the sort. Similarly, Ambassadors don't go around upgrading rooms to Suites all the time.

I don't use my (very useful) Ambassador for booking the JFK Sheraton, but he comes in handy for special logistical needs, favours on special occasions and help with the SPG system (missing points, BRG issues, complicated room booking, etc.).