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Thread: Japan (Choice Guest Club) & Scandinavian (Nordic Choice) loyalty program discussion
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Old Apr 6, 2018, 8:12 pm
  #10  
GUWonder
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Originally Posted by OhDoctor
Is that the Hilton Copenhagen, now the Clarion Copenhagen Airport? Doesn't seem like such an aspirational property that two big brands would be fighting over it.
Yes. And yet Nordic Choice has made a concerted effort to try to get capital airport hotel properties, to eat into Radisson/Carlson business, in the DK/NO/SE region and to be the top tier chain property providers downtown in the region’s capital cities too.

The at-airport hotel positioning is way less about aspirational properties — who really dreams about staying at an airport hotel — than about overall market position signaling in a region.
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