Old Mar 30, 18, 10:36 pm
Join Date: Dec 2004
Posts: 2,720
When the upgrade programs were implemented they were designed to attract the premium customer. Before all the mergers and reduced competition, airlines competed by offering generous upgrades. They had large first class cabins such as Northwest having 16 first class seats on the DC9s and Avros. US Air had 26 first class on the A321. Once the mergers killed the competition the upgrades dried up. Airlines should now be upfront and not tout free upgrades without pointing out they are only available on rare occasions, especially for Platinum, Gold and Silver members.
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