Old Mar 30, 18, 2:13 pm
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Originally Posted by Often1 View Post
I find it shocking, simply shocking, that a for-profit business with a duty to its shareholders would attempt to sell a product before giving it away.
Seriously. UA is doing exactly what it ought to be doing. Whether it is upselling from the fare paid to the cheapest fare basis which books into F or it simply establishes a price, is irrelevant.
Bottom line is that if UA can't sell the seat, it gives it away.
The issue with this isn't the CPUs, it is the instrument supported upgrades. Those are earned by behavior that is profitable to United and given as an incentive. Whether an upgrade is purchased with cash or an earned instrument, it is purchased. If UA wants to abandon the FF program upgrade perk and sell all the seats, fine. But trying to have it both ways has a cost.
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