FlyerTalk Forums - View Single Post - Wow - selling the upgrades at the gate so explicitly.
Old Mar 30, 2018, 12:55 pm
  #338  
SFOrunner
 
Join Date: Dec 2010
Location: San Francisco, CA (SFO)
Programs: UA 1K, UA .53 MM, Marriott Gold, Nexus, GE, TSA Pre, Hertz PC
Posts: 581
Originally Posted by eng3
The real test that UA continually is running is to see how far they can push an elite before they really lose their business. Once we are "loyal", they have our money so it makes sense to shift focus. Of course, if you ignore the elite long enough, they'll leave and you lose alot.

In DEN, when they sell off an F seat for TOD and the elite loses his spot, how many of them actually decide to take their business elsewhere and how many just curse UA and continue giving them money. I am willing to be 99% are the later. Therefore the test is a success.
I fall into this category. I'm 35% of the way to Million Miler status with UA, and closer to 0% with DL and AA. There is no incentive to fly WN, and most of my travel is between SFO and ORD...so I fly UA. I wish I could explain the psychology behind it, but they've got me.
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