People tend to react better when they know WHY they have to do something.
- Go through the metal detector to "keep the airways safe".
- Click here to pay for your ticket "so you can fly".
- Get to your gate in advance "so you won't miss your flight"
- Stow your bag in the overhead bin "so we can take off".
- etc.
If someone could come up with a really good reason WHY a Group 4 passenger should stand in the Group 4 queue, it would smooth out the rough spots in Group Boarding.
Currently, no reason is given, which encourages people to think of the default reasons: Group 4 is scum and only Group One Matters. Results are less than stellar.
Suggestions:
- Remain seated so that you can "relax as long as possible".
- Remain seated to "minimize the amount of time you stand in line".
- Remain seated so you can "board smarter".
Don't just tell people to do something. Tell them WHY.