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I doubt it. Why would some book a room that they don't need to use for corporate travel? (If someone were booking a room for someone else, I'd think that's what they'd say.)

To me, "for reasons other than to even use the room" sounds more a "mattress run"

Since you seem to have come to FLyerTalk mainly to discuss hotel brands you remember from the past, perhaps you're not familiar with the term "mattress run" (booking a hotel you don't need to stay at for some hotel-program-related reason, such as completing a promo which needs X stays for a big number of bonus points)?