I honestly have no clue why anyone would pay for F when you can travel on the likes of CX/EK/EY/SQ/QR at a similar price point in their F, obviously TATL is a different story, but still. I agree with those who say BA F is the" best business class in the sky", but even then QR sometimes gives them a run for their money. I made the choice years ago to not pay for BA LH premium cabins anymore, shifted to ME carriers being namely QR and EK and never looked back.