Originally Posted by
miikkak
This isn't just because of LCCs. Air France-KLM, Delta, Lufthansa & SAS have started selling Light/Basic fares to US & Canada in Q4/2017. Some of those fares are quite aggressive. For instance AF-KLM sold a week ago flights from Helsinki to California and Miami for less than 300 € (air fare ~170 € + taxes ~120 €).
Why do you think Air France-KLM, Delta, Lufthansa, and SAS have started selling these types of fares, after basically decades of not really changing their product, other than cutting two free checked bags to one? They are all competing with Wow and Norweigen, and their fares have to keep up.
Customers like cheap. Why pay $600 for a ticket when you can pay $300? Yeah, maybe it is a bit less comfortable, maybe no free food (not super important on shorter Transatlantic flights, but maybe I pay for a more expensive accommodation or eat more expensive food or have a longer trip. Flying is temporary.