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Old Feb 28, 18, 2:56 pm
Join Date: May 2012
Location: Westchester NY
Programs: UA GS 3.5MM
Posts: 297
Dynamic Pricing?

From my experience with FareLock, the 3,7 day pricing was always the same: $6.99 for a three day lock $8.99 for a seven day lock regardless of the underlying ticket price. Just checked some random itineraries and it appears UA is now pricing FareLock based on the price of the ticket. For example, a cheap ticket (sub $200 r/t EWR/ORD) is now $10.99 for a 7 day lock. Meanwhile, an expensive ticket ($4,000 r/t EWR/SFO) is now $20.99 for the same 7 day lock. I am not surprised they moved to dynamic pricing (just look at pricing for economy plus seats). They were probably underpricing the product given the daily volatility of fares. UA wants a bigger check if you are lucky enough to hold a low fare beyond 24 hours. Guess someone read a book on the pricing of stock options and decided to put it to use.
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