Had CX actually listened to Smisek and started a LCC brand, there would be criticism from the same corners of Smisek's boneheaded-ness to even suggest diluting CX's sterling image for the lower common denominator. But the reality remains that the full-service model of CX (and SQ) was bound to be trampled by the same market forces that trampled the US3 in the 1980s and 1990s. Like SQ, which continues to struggle now despite Silk and Scoot, CX would be in the same predicament it is today with or without a LCC subsidiary.