Originally Posted by
Chugach
But if they’re serious about being the west coast airline of choice, it’s one of those markets they will need to step up in (unless their leisure enthusiast focus is deterring them).
It's a tricky balance. They could throw more capacity on these more competitive (/"essential" for business travelers) routes, removing capacity from existing more profitable routes, and lose a lot more money in the near-medium term. There isn't a lot of existing low-hanging fruit out of SFO/LAX.