Matthew McConaughey makes it appear that driving a Lincoln is pure bliss, but its advertising and I know the difference. Cessna makes it appear that a new 182 is luxury travel, but having owned one, I know the difference. Advertising is always going to be different than reality, and what United is doing is no different. Should United offer a tired photo of me, in E+, after a long week of travel, having not scored an upgrade to F as their advertising photo? I hope not.