Originally Posted by
MS02113
Well, that's ultimately the answer: Hilton doesn't market a Springhill clone because it has fewer than half as many brands as Marriott. The latter group markets 30+ flags, and who can tell the difference between half of them? Seriously, to the layperson, what distinguishes Residence Inn from Springhill Suites from Townplace?
Well, but the counterquestion would be:
Why does Marriott have no Hilton Garden Inn clone? (Courtyard with its goofy bistro is certainly not it.) You can't explain
that with the 30+ brands explanation!
Ie,
every hotel program may have
something that isn't quite cloned at other hotel programs, but that "something" is different at every hotel program.