Originally Posted by
micstatic
I think hotel loyalty is over-rated. Airlines are moving in this direction sadly. But I'm a gold at hilton. I would barely notice if I wasn't. Sure different programs and different levels, but this is my perspective.
Airline definitely going that way or already there.
Hotels... FOR SURE. All the guaranteed or as available upgrades essentially don't exist. I have tried dummy booking and showed it at counter at places that I should get available upgrades... at 9pm for THAT NIGHT. "Sorry no upgrades available".
Really think you going to sell the 4 rooms your website has in the next 3-4 hours?