Nevertheless, Tilden said, the quarter brought “pricing pressure, especially at our transcontinental and inter-California markets, with walk-up fare levels being well below historical norms.”
Delta and Southwest are pressing Alaska in Seattle and those carriers plus American, United and JetBlue are adding fare pressure in California.
Why would Alaska buy Virgin, then remove the only advantage it had on many of the Virgin routes
just as competitors like B6, AA, United, DL are adding a lot of capacity on these same routes? On transcons, Virgin is far behind all competitors in the premium cabin and more expensive than competitors in economy.