Old Oct 13, 17, 7:00 pm
  #36  
eponymous_coward
FlyerTalk Evangelist
 
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: OneSky Alliance Elite+ with Zirconium and oak leaf cluster, Braniff Unobtainium
Posts: 18,208
Originally Posted by diver858 View Post
AS has a built-in base of loyal customers, willing to pay a small premium:
Originally Posted by diver858 View Post
The balance will select a carrier primarily on price
WN has a built-in base of loyal customers, willing to pay a small premium:

1. Best schedule for intra-CA and shorthaul/midhaul flights, especially for LGB/SMF/OAK, but even true SFO/SJC/BUR/SNA/LAX/SAN. WN's service to places like DEN, PHX and MDW is big here.
2. No requirement for a credit card OR elite status to get 2 free pieces of checked luggage.
3. No requirement for elite status to avoid the "here's a stupid $125 fee to change your flight to stack with an add-collect because we can" customer gouge.
4. No RJs (right now AS's regional ops on QX are a complete omnishambles).
5. Customers with the WN companion pass.
6. A KISS loyalty program that doesn't require spending hours reading FlyerTalk or mileage runs to be able to maximize.

For people who want a coach product, and couldn't possibly care less about sitting in extended legroom/first class on an hour flight, or redeeming their miles to go to fancy exotic places half a world away in fancy exotic seats to drink fancy exotic cocktails in a fancy exotic hotel, WN has some serious advantages. I know way too many people who can tell excrement from Shinola, fly and travel plenty, and are happy WN customers because they offer a solid coach product that's perfectly fine for their needs. These people will be happy to fly WN out of SJC/OAK/BUR/LGB/SMF/LAX to HNL or other points on the Islands. AS has a real fight on their hands here. There is probably an equilibrium where both can co-exist in California, but it won't shock me to see AS withdraw Hawaii service out of SMF/OAK to concentrate their firepower in SJC/SAN/SFO/LAX at some point.
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