Originally Posted by
ATOBTTR
I'd be happy with 14 Hands. 14 Hands makes great wine and I can get it for ~$10-$11 a bottle (plus tax) at my local grocery store here in WA. I'm sure Delta could get a bulk discount.
That said, I'm not enough of a wine snob that I find the wine in FC intolerable.
ETA: also, consider that Delta operates ~5,000 flights per day. Even if you assume 2 bottles of wine consumed per day per flight (some more, some less), that's $5 extra x 2 x 5,000 x 365. That's nearly $20,000,000 extra per year you're asking them to spend.
nice simple analysis ... are you contemplating changing your screen name to SEAeconomist?
and yes, 14 Hands sells really good wine at reasonable prices, even given the large WA sales tax bite