“We think there's a nice space between Fairmont and Raffles that is going to be a great opportunity for us. We're formulating the brand strategy right now. There are a couple of different ways we can go, but already we've had a bunch of people call and say, ‘Wow, that's interesting. Can we talk?’”

Cahill added that AccorHotels will need a bit more time to determine how to move the new brand forward, but that “it’s going to be a great addition. I see it in a very different space,” he said, referring to AccorHotels’ portfolio of luxe brands, which includes Raffles, Fairmont and Sofitel.