This morning's email contained a cryptic announcement:
JUST AN FYI...
Choice Privileges points are now issued by Choice Privileges Loyalty Services, LLC. While we want you to be aware, don't worry because this does not impact how you earn, redeem, or manage your Choice Privileges account.
Could this restructuring be related to the suspension/demise of Points plus Cash? And what's the benefit to Choice of adding a separate organization to run to points program? The Aeroplan sale should frighten any company thinking of buying any points program. If you can't sell the points program, why separate it?