There are two elements of recognition, one could be possible across the full portfolio, one not so much:
- Things like cards, hellos, Op Mgr walking someone to their room, best available rooms can be done essentially for free, so if SPG wanted to establish certain norms they could (but it would be very difficult and probably not worth the effort)
- Things like welcome bottles of wine, comped meals, bouquets of flowers, etc. relies on an existing discretionary fund being available within a hotel which will tend to only be in the luxury 5* hotels - it's unrealistic to expect that can often be replicated in a more basic property
If I were involved in SPG/ Marriott high value client mgt the aim I would have is that clients who are worth a lot corporately are treated in a hotel the same way the hotel treats people who are worth a lot to them individually.