The bottom line and constant with LCAH is:

Nobody takes OWNERSHIP.

CS pushes to Accor Plus.
Hotels don't care.
CS don't care
BRG don't care

In the end if nobody picks up the ball and says "I will deal with it" it will NEVER work.

Sebastien Bazin mentioned this in one of his interviews once. But until today, I don't see this (apart from some GMs and regional VPs who really care).