Originally Posted by
milypan
Yeah, I think in this case "market" means introducing (nonstop) service between two points, even if both points are already served by one or more AS/VX flights.
Come on Bay Area-IAH (or even better, HOU, but that's not happening)...
Isn't that what "market"
usually means in airline speak?
AFAIK, it always means a connection between two destinations, not a destination itself.
When an airline wants to talk about a count of destinations, they use the term "destination", not "market".
A "market" is a where a company sells its product. Now, for non-transportation companies, a market is a place. But for an airline, it sells tickets between two places, so for it a market is between where a particular flight flies.