Originally Posted by
cgtechuk
I was just about to post this too. Looks like BA are in for a bit of grief from the competitors,
I dont know much about the topic but I thought advertisers in the EU/UK couldn't directly say We are better than X it had to be "Better than our competitors" Or did I make that up lol?
I think you made that up.
Usually the point of advertising a well known brand is to ensure consumers always have your brand at the top of their minds. Naming other brands can undermine that.