Bear in mind the 35% bonus is just redeemable miles, not AQM.
Since there is no Early Qualification for P25K, I am surprised they would only award the incremental eUps to someone that wasn't P25K to start the year, but it could very well be that's what they are doing.
You don't get any eUps just for crossing the level, like, there isn't a base set and then additional ones from the bundles. The bundles are it, so you have to select your bundles and that is where they come from.
Redeemable miles do nothing for me (yet) but I use eUps all the time to improve my quality of life, so if I was E35K, I would pick the eUps.