I believe AM really, really struggles to fill J with paying pax, and I suppose it's not really a surprise why.
Reminds me of when I was flying AMS-MEX on AM back in January and received an email from AM offering me an upgrade to J for about half of what the Plusgrade system minimum was, I think it was about $650 once converted from Pesos. I didn't take it and emailed the guy back (since it was an actual sales rep sending the email) and told him I'd take it for $350, which he declined saying that it was worth 60,000 pesos and the offer was already discounted.