We can all bemoan the HA FF program and pricing, but it will only change for the better when HA is hurting financially. A look at HA's stock performance over the last 10 years (roughly since Aloha went bellyup), indicates that their executives are earning their bonuses:
https://finance.yahoo.com/chart/HA#e...IjpmYWxzZX0%3D
In short, HA's stock is up 509%, compared to NASDAQ at 142% and the S&P at 62%. Don't expect any changes that benefit FFs, as clearly stockholders are quite happy with the status quo.