Old Jun 10, 17, 9:14 pm
Join Date: Oct 2013
Location: Austin, TX
Programs: UA 1K, Marriott Gold, SPG Gold
Posts: 100
Upscale hotel chains (and airlines) use "sensory branding." A signature scent, signature sounds or music, etc. A Japanese-owned hotel I stayed in uses a sound something like rain in their elevators.

Singapore Airlines is widely recognized for their success in this area.

Of course, if you are sensitive to fragrances, it's not so good.
txirish is offline