FlyerTalk Forums - View Single Post - IHG to launch new midscale brand

Jun 7, 2017, 8:42 am

#2

raph

Join Date: Jan 2008

Programs: AB Platinum (AB4EVA), IHG Diamond, Dominos Gold

Posts: 956

Quote:

Maalouf didn't disclose the name of the new brand.

Saved you a click.

Personally I'm not overwhelmed by this move, I think IHG already has too many brands with too little differentiation.

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